Four Nights in Chicago, One in Helsinki: The Economics of Tour Routing
Rush plays four nights in Chicago and one in Helsinki. How deep the demand runs, how far the next city sits and what a day off costs decide the number in every market.
Music & Live Events
Revenue models and economics of live music and touring.
The Economics of the Concert Residency: Why Multiple Nights Pay Off for the Artist
Coldplay played ten sold-out nights at one stadium in 2025, a record decades in the making. The multi-night residency is now a deliberate strategy. Here is how its economics work, from production savings to the divide between the US and Europe.
Revenue Per Attendee (RPA): How Live Music Tours Really Make Money
The ticket is just the access layer. The Revenue Per Attendee (RPA) model breaks down how a live music tour really makes money across five layers (base ticket, VIP, merchandising, F&B and digital add-ons) with a free interactive estimator to model your own event.
Case Study: The ‘Revenue Per Attendee’ Model in Rush’s Tour
The ticket is only the beginning. This Revenue Per Attendee case study breaks Rush’s 2026 tour into five layers and estimates around $377 per fan, roughly 60% of it earned not from the ticket but from VIP packages, merchandising and food and beverage, with a fifth layer, digital add-ons, not activated.
When the Algorithm Creates Fake Heroes
The Rise and Fall of a Musician (or an Instagrammer?)
Giacomo Turra isn’t just a musician who faked his videos. He’s the symptom of a system that rewards appearance over talent. In a world where followers translate into income, the temptation to create false heroes is enormous. Just like with Milli Vanilli, the real issue isn’t the fraud itself: it’s the culture that enables and encourages it to happen.
Marketing, Music, and Evolution: A Conversation with Oriol Guitart
In this video, I share my journey from marketing to music, highlighting my diverse industry experience and passion for bass guitar. I discuss the evolution of the music industry, the impact of technology like AI and streaming platforms, and the importance of personal branding for musicians. I emphasize adaptability, diversification of income, and the value of live performances.