Generative AI is reshaping how we create marketing content. Where does it shine? In high-volume content for the top of the funnel. Where do humans (still) seem to have the edge? In genuine empathy and creativity.
While AI amplifies our creative potential, many creatives are facing a brutal disruption of their careers. Is this truly an amplification of capabilities—or a replacement of people?
Reality… or just wishful thinking?
In a market where speed is everything, real-time data activation is key to standing out. It enables the personalization of customer experiences, reduces risks, and boosts operational efficiency. However, speed must be balanced with precision: acting without validating analysis can lead to poor decisions. Companies that master this capability not only lead but also capitalize on the lag of those still operating with slower models.
Many companies claim to use AI, but are they actually applying it with real impact, or just using it as a marketing buzzword? In this article, we analyze industries where AI is truly transforming processes—and others where the narrative outpaces reality. There’s nothing wrong with admitting we’re not using AI yet if we’re prioritizing wisely. The key isn’t just to ‘use AI’—it’s to make better business decisions.