Generative AI is reshaping how we create marketing content. Where does it shine? In high-volume content for the top of the funnel. Where do humans (still) seem to have the edge? In genuine empathy and creativity.
While AI amplifies our creative potential, many creatives are facing a brutal disruption of their careers. Is this truly an amplification of capabilities—or a replacement of people?
Reality… or just wishful thinking?
In this video, I share my journey from marketing to music, highlighting my diverse industry experience and passion for bass guitar. I discuss the evolution of the music industry, the impact of technology like AI and streaming platforms, and the importance of personal branding for musicians. I emphasize adaptability, diversification of income, and the value of live performances.
While many businesses are obsessed with the bottom line, they often overlook the importance of the middle of the funnel. By focusing too heavily on closing deals, companies risk neglecting the crucial steps that lead up to a sale. Without a strong foundation in brand awareness and lead nurturing, it’s like trying to build a house without a solid framework. It’s simply not going to stand.
According to Spencer Stuart Business Services after tracking the CMO role at the top 100 advertisers for 19 years, average CMO tenure fell to the lowest level in more than a decade. CMOs working there in the US had been at the role for just 3.3 years, half the average tenure of CEOs.
The big mistake is thinking of technology as an end in itself, isolated from the need we are going to satisfy, when it should be the means to deliver that useful value proposition.
A well-structured marketing plan that covers all stages of the funnel is essential not only for capturing the attention of potential customers but also for tailoring messages based on the moment and stage in which the user is within that funnel.