Decipher how digital transformation is about more than just software; it’s about redesigning business strategy and corporate mindset. Discover frameworks to embed digital at the core of your operations, questioning superficial investments to focus on a cultural evolution that drives operational efficiency and true competitive advantage in disruptive markets.
Major football clubs have already diagnosed their digital problem: hundreds of millions of followers who are not in the CRM and cannot be monetized directly. This article explains why the target has proved so hard to reach: platforms keep the data, the law requires consent, broadcast rights keep the match off club channels, and the tokens, NFTs and metaverse projects of 2021 to 2023 never reached the volume a club needs.
Digital transformation is not over, but the term is starting to feel too small. This piece ranks the disruptions that got us here, from Web 2.0 to AI, and proposes a model to understand it from within: the centrifuge effect, where technology spins profiles, processes and organization all at once.
The educational chain has steadily lowered its standards, pushing its shortcomings onto companies who cannot compensate for what earlier stages abandoned. Faced with candidates increasingly fragile in attention, comprehension, and judgment, we risk normalizing a structural mediocrity that severely limits any real possibility of developing genuine talent.
As of early 2026, Web3 remains a promise with significant potential, but mass adoption is held back by barriers around usability, security, regulation, and the lack of compelling everyday use cases. While Web 2.0 continues to dominate through convenience and network effects, the trend points toward Web2.5: applications that hide blockchain complexity, delivering ownership and transparency without user friction.
In this video, I share my journey from marketing to music, highlighting my diverse industry experience and passion for bass guitar. I discuss the evolution of the music industry, the impact of technology like AI and streaming platforms, and the importance of personal branding for musicians. I emphasize adaptability, diversification of income, and the value of live performances.
Article by Oriol Guitart published in the May 2018 issue of the @IPMARK Magazine for Advertisers and Marketing Directors as part of its 55th Anniversary special. It reflects on digital transformation and its impact and correlation with the university-business relationship.