Marketing, Music, and Evolution: A Conversation with Oriol Guitart

In this video, I share my journey from marketing to music, highlighting my diverse industry experience and passion for bass guitar. I discuss the evolution of the music industry, the impact of technology like AI and streaming platforms, and the importance of personal branding for musicians. I emphasize adaptability, diversification of income, and the value of live performances.

🕒 Reading time: 1 minutes

In this over one-hour long conversation I delve into the transformative impact of technology on the music industry, including AI, streaming platforms, and digital tools like Pro Tools. I discuss how musicians must adapt, embrace personal branding, diversify income streams, and focus on live performances, which remain irreplaceable despite evolving challenges.

The video emphasizes the importance of combining creativity with strategic thinking to thrive in today’s dynamic landscape.

[The interview is in Spanish, with automatically generated English subtitles available for international viewers.]

This video/interview was recorded at Aladid Studios, a renowned recording studio in Barcelona and a past customer of mine. Many thanks to Jose Aladid (CEO & Founder of Aladid Studios) for hosting us and for the wonderful interview experience!

About the author

Oriol Guitart is a seasoned Business Advisor, Digital Business & Marketing Strategist, In-company Trainer, and Director of the Master in Digital Marketing & Innovation at IL3-Universitat de Barcelona.

Leave a Comment