Meet Oriol Guitart: A hands-on Business Advisor, Digital Business & Marketing Strategist with over 20 years career expertise
Experienced Hands-on Marketing Strategist
Oriol Guitart is a seasoned Business Advisor, Digital Business & Marketing Strategist, In-company Trainer, and Director of the Master in Digital Marketing & Innovation at IL3-Universitat de Barcelona. With a wealth of experience, he is dedicated to helping companies thrive in the “real” business world thanks to his unique methodology interrelating various disciplines. With a focus on delivering results, he leads the way in digital transformation and marketing excellence for businesses of all sizes.
With a Major Degree in Economics and Master’s Degree in Marketing & Sales completed in Barcelona and New York City, he possessess a deep understanding of market trends, consumer behavior, and digital marketing platforms, allowing him to create and execute marketing plans that not only meet but often exceed objectives.
Resume
Throughout his career, He had acquired extensive knowledge in Chief Marketing Officer roles in different industries, while also overseeing complex projects. This hands-on experience has equipped him with a deep understanding of the entire project lifecycle.
He has a solid and diverse background spanning several industries like insurance, pharmaceuticals, music industry, apparel and fashion, travel and tourism, retail, sports & entertainment, legaltech and higher education. Additionally, he played a pivotal role in the growth of an innovative e-learning music platform start-up.
Some of his success cases:
🎖 Successfully implemented a Virtual Reality Experience within the Stadium Tour & Museum at FC Barcelona, ensuring operational efficiency, eliminating queuing issues, and boosting occupancy rate to 95% during peak seasons and 70% throughout the remainder of the year.
🎖 Launched a new ticket sales model using Predictive modelling, collaborated with algorithm engineers to fine-tune the approach, and then achieving sales anticipation of +50% of tickets sold 15 days prior to the Match (vs -7 days with the previous “traditional” model). Also, thanks to this wider date range for ticket selling, an +18% rise in the average ticket price was accomplished through Dynamic Pricing strategies.
🎖 Devised an upper-funnel strategy and brand communication plan, tailored towards the Spanish kid’s fashion market, resulting in increased market presence for french brand Vertbaudet.
🎖 Spearheaded the implementation of a Digital Marketing Plan, encompassing upper, mid, and lower funnel channels, boosted brand awareness, nurtured potential leads, optimized conversion rates through website enhancements, and achieved revenue growth of 15%.
★★★★★
“I had the honor of hiring Oriol as Marketing Manager for Vertbaudet Spain. Oriol is both strategic and tactical, dedicated to high standards of work, brought and always an advocate for the customer.
Oriol brought his strong internet marketing knowledge and the capacity to work in a very international and multi-language environment. I would recommend his leadership in delivering rigor & structure to new & emerging ecommerce company”.
Domingos Monteiro
(Ecommerce & Managing Director)
★★★★★
“I hired Oriol’s services as an eBusiness expert for our corporate website, and the results were outstanding, both in quality and speed. Oriol listens to the client first and then asks the necessary and appropriate questions to later complete the analysis and diagnosis phases. From there, the proposed action plan develops naturally, as it is based on a solid preliminary phase and a well-structured timeline.
Furthermore, his ability to understand the client’s needs and the sector in which they operate makes his recommendations greatly facilitate the next decision.”
David Sardà
(Partner, Head of Forensic & Other Assurance | Formerly Senior Manager at KPMG)