Tools & Analytical Models
Interactive tools and analytical models to help marketing professionals, business strategists and MBA-level practitioners apply frameworks in real-world contexts. Most tools are free to use and accessible directly from your browser.
Music & Live Events
Tools for promoters, artists, tour managers, venues, marketing directors and analysts who need to model revenue, structure costs and optimize the profitability of concerts, tours, residencies and festivals. The same logic applies to any ticketed event, live sports included. They are also a resource for students and educators studying the economics of live events.
Live Event P&L Model©
The strategic P&L for live-music events, with a built-in venue designer. Model EBITDA, margin and break-even, for single shows and residencies.
- Build a full P&L: zone-by-zone ticketing, VIP and costs
- Design the venue: sectorize tiers and price each zone on a visual map
- Run scenarios, then save, share and export to PDF
Focused companion tools
The P&L Model covers the full economics of an event. These two sit alongside it, each built for a narrower question: one breaks down, layer by layer, the revenue each concert-goer generates; the other compares touring formats, from a single night in a larger venue to a residency of several shows.
Live Event RPA Calculator©
The ticket price is only the start. Model Revenue Per Attendee across its five revenue layers: ticket, VIP packages, merchandising, food & beverage and digital add-ons.
Live Event Residency Model©
A single night in a large stadium, or a residency of several shows in a smaller venue. Compare both formats and see how repeat attendees change the revenue.
Digital Strategy & Marketing
Frameworks and evaluators for analyzing, diagnosing and improving the digital strategy of any company, product or platform, regardless of industry.
Digital products are built with a purpose: to sell, to inform, to connect, or simply to deliver a seamless experience. How do you know whether a platform is actually fulfilling the one it was designed for?For CMOs, marketing directors, consultants and analysts who need a structured answer instead of an opinion.
T.I.E.R. Digital Framework© Analyzer
AnalyzerScore, track and benchmark any website or app across four value layers, with guided scoring, radar chart profile, evolution timeline and gap analysis vs reference archetypes.
Innovation is not only about creating something new: it is about improving what already exists in order to generate, deliver and capture value. But do we really understand why an innovation appeared, and what made it possible?For entrepreneurs, innovation managers, consultants and MBA students who need to reconstruct that journey.
Back & Forth Methodology© Analyzer
AnalyzerA guided interactive tool to analyze any innovation across four stages: the need, the previous satisfiers, the improvements and the enablers that made it possible.
How a digital product is delivered and consumed is part of what it is worth, and that access is never linear: it is a cycle that repeats and evolves. Where exactly does that cycle break for your users?For CMOs, product managers, consultants and analysts who need to locate the failure, not guess it.
Digital Value Proposition: Delivery Cycle© Evaluator
EvaluatorEvaluate the four elements of the delivery cycle, score seventeen sub-dimensions, and get a diagnosis of where value stops reaching the user.
A customer journey is two things at once: a precise photograph of the present, and a plan for what has to change. Most maps stop at the photograph and never reach the decision.For marketing professionals, business strategists, educators and students who need the map to lead somewhere.
Journey Pulse©
BuilderMap and analyze the present with precision, then drive the transformations that resolve critical pain points. Interactive journey mapping with AI-assisted feedback.
Corporate Event Management
P&L simulators for marketing directors and event managers who manage the economics of corporate events, trade shows and conferences.
Event Profit Simulator©
Simulate the full profitability of any corporate event or trade show in real time. Replace spreadsheets with a structured P&L, ready to decide and share.
- Configure sub-venues, slots, pricing, costs, revenue and leads
- Run scenarios and target-seek with “Make it work”
- Share folders with your team, view or edit
More tools and analytical models are on the way. Check back regularly for new additions, and follow updates on the existing ones.
From your idea to a tool that scales
These are the ones already built. A new one can start from an unsolved problem or an early idea still taking shape: Oriol Guitart designs and builds it around your business, and in the process value layers surface that had not been identified before.
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