Tools & Analytical Models

Interactive tools and analytical models developed by Oriol Guitart to help marketing professionals, business strategists and MBA-level practitioners apply frameworks in real-world contexts. Each tool is free to use and accessible directly from your browser.

Live Events · Revenue Model

Live Event RPA Calculator©

An interactive Revenue Per Attendee model for live music events, built on the Rush “Fifty Something Tour” 2026 as a real-world reference. Five revenue layers, four VIP tiers, five fan segments.

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Digital Strategy · Platform Analysis

T.I.E.R. Digital Framework© Analyzer

Score, track and benchmark any website or app using the T.I.E.R. Digital Framework©. Four value layers, guided scoring, radar chart profile, evolution timeline and gap analysis vs reference archetypes.

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