Tools & Analytical Models
Interactive tools and analytical models developed by Oriol Guitart to help marketing professionals, business strategists and MBA-level practitioners apply frameworks in real-world contexts. Each tool is free to use and accessible directly from your browser.
Live Events · Revenue Model
Live Event RPA Calculator©
The ticket price is just the starting point. Maximizing revenue from a live event means understanding RPA — Revenue Per Attendee — and all the layers that compose it beyond the core ticket.
An interactive model built on the Rush “Fifty Something Tour” 2026 as a real-world reference. Five revenue layers, four VIP tiers, five fan segments.
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Live Music · Strategic Revenue Model
Live Event Residency Model©
One night in a large venue, or several nights in mid-sized ones? Decisions that shape the event’s logistics and costs, but with a direct impact on revenue.
This model — a natural companion to the Live Event RPA Calculator© — calculates the income of each format, including the impact of fans who attend more than once and the value of identifying them versus treating them as anonymous attendees.
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Digital Strategy · Platform Analysis
T.I.E.R. Digital Framework© Analyzer
Digital products are built with a purpose. Some are designed to sell, others to inform, connect, or simply deliver seamless experiences. But how do you know if a digital platform is truly fulfilling the function it was designed for?
The T.I.E.R. Digital Framework© answers that question. Score, track and benchmark any website or app across four value layers, with guided scoring, radar chart profile, evolution timeline and gap analysis vs reference archetypes.
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Innovation Analysis · Framework
Back & Forth Methodology© Analyzer
Innovation is not just about creating something new: it is the ability to improve what already exists in order to generate, deliver and capture value. But do we really understand why we innovate? What has been the journey of a startup and the reason behind its creation?
A guided interactive tool to analyze any innovation using the Back & Forth Methodology©. Identify the underlying need, previous satisfiers, friction points addressed, and enabling factors — step by step.
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Digital Value Proposition · Evaluator
Digital Value Proposition: Delivery Cycle© Evaluator
The way we access digital products, services or experiences is a core part of their value proposition. It is not just about the digital product or service itself, but about how it is delivered and consumed by the user. And that access does not follow a linear process: it is cyclical, iterative and constantly evolving.
Explore, self-assess, and get an AI-powered diagnosis of your digital value proposition using the DVP Delivery Cycle© model. Interactive cycle diagram, four-dimension scoring with radar chart, and an AI-generated analysis of your delivery cycle.
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Customer Experience · Builder
Journey Pulse©
The Customer Journey combines a static analysis approach with dynamic action. Deconstructing this process is key: the early phases allow you to map and analyze the present with precision, while the later ones drive transformations to resolve critical pain points.
An AI-powered Customer Journey Builder that guides you through all 8 phases of the framework — from static analysis to dynamic action planning — with structured AI feedback at every step.
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More tools and analytical models are on the way. Check back regularly for new additions, and follow updates on the existing ones.