Tools & Analytical Models
Interactive tools and analytical models developed by Oriol Guitart to help marketing professionals, business strategists and MBA-level practitioners apply frameworks in real-world contexts. Most tools are free to use and accessible directly from your browser.
Browse the tools by category
Music & Live Events
Tools for promoters, artists and managers, and for students and educators learning event pricing, to model revenue, structure costs and optimize the profitability of live events and tours.
Featured · Live Events Premium tool ✦
Live Event P&L Model©
The strategic P&L for live-music events, with a built-in venue designer. Model EBITDA, margin and break-even, for single shows and residencies.
- Build a full P&L: zone-by-zone ticketing, VIP and costs
- Design the venue: sectorize tiers and price each zone on a visual map
- Run scenarios, then save, share and export to PDF
Illustrative P&L
Focused companion tools
Each covers a specific need: one breaks down, layer by layer, the revenue each concert-goer generates; the other compares touring formats, from a single night in a larger venue to a residency of several shows.
Live Event RPA Calculator©
The ticket price is only the start. Model Revenue Per Attendee across its five revenue layers: ticket, VIP packages, merchandising, food & beverage and digital add-ons.
Open the tool →Live Event Residency Model©
A single night in a large stadium, or a residency of several shows in a smaller venue. Compare both formats and see how repeat attendees change the revenue.
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Digital Strategy & Marketing
Frameworks and evaluators for analyzing, diagnosing and improving the digital strategy of any company, product or platform, regardless of industry.
Digital Strategy · Platform Analysis
T.I.E.R. Digital Framework© Analyzer
Digital products are built with a purpose. Some are designed to sell, others to inform, connect, or simply deliver seamless experiences. But how do you know if a digital platform is truly fulfilling the function it was designed for?
The T.I.E.R. Digital Framework© answers that question. Score, track and benchmark any website or app across four value layers, with guided scoring, radar chart profile, evolution timeline and gap analysis vs reference archetypes.
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Innovation Analysis · Framework
Back & Forth Methodology© Analyzer
Innovation is not just about creating something new: it is the ability to improve what already exists in order to generate, deliver and capture value. But do we really understand why we innovate? What has been the journey of a startup and the reason behind its creation?
A guided interactive tool to analyze any innovation using the Back & Forth Methodology©. Identify the underlying need, previous satisfiers, friction points addressed, and enabling factors step by step.
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Digital Value Proposition · Evaluator
Digital Value Proposition: Delivery Cycle© Evaluator
The way we access digital products, services or experiences is a core part of their value proposition. It is not just about the digital product or service itself, but about how it is delivered and consumed by the user. And that access does not follow a linear process: it is cyclical, iterative and constantly evolving.
Explore, self-assess, and get an AI-powered diagnosis of your digital value proposition using the DVP Delivery Cycle© model. Interactive cycle diagram, four-dimension scoring with radar chart, and an AI-generated analysis of your delivery cycle.
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Customer Experience · Builder
Journey Pulse©
The Customer Journey combines a static analysis approach with dynamic action. Deconstructing this process is key: the early phases allow you to map and analyze the present with precision, while the later ones drive transformations to resolve critical pain points.
An AI-powered Customer Journey Builder that guides you through all 8 phases of the framework, from static analysis to dynamic action planning, with structured AI feedback at every step.
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Corporate Event Management
P&L simulators for marketing directors and event managers who manage the economics of corporate events, trade shows and conferences.
Premium tool
Event Profit Simulator©
Simulate the full profitability of any corporate event or trade show in real time. Replace spreadsheets with a structured P&L, ready to decide and share.
- Full cost structure by category, with supplier discounts
- Venue and sub-venues with paid time slots and capacities
- Real-time P&L: EBITDA, margin and break-even
- Leads by product category with CPL, plus sales and margins per product
- Run scenarios: what if capacity increases 10%? What if costs drop?
- Share the event with your team: explore mode and view-and-edit mode
- Export your P&L as PDF, no Excel, straight from your browser
Who it’s for
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More tools and analytical models are on the way. Check back regularly for new additions, and follow updates on the existing ones.