Business first. Technology follows.
Oriol Guitart
Companies don’t hire executives. They hire solutions to problems they haven’t been able to solve.
Oriol helps companies grow revenue by finding where value is being lost, designing what has to change, and building the tools and processes to make it work.
More than a Consultant.
Advisory, strategy and execution across marketing, processes, teams and digital products.
Most advisors stop at the recommendation. Oriol stays through the whole cycle, with actionable value at every stage.
From diagnosis to delivery
Diagnose
Understand the problem before solving it.
Market and business analysis, data review and conversations across the organization to find where value is being lost and where it can grow.
Value delivered
A written diagnosis that says which problem to take on first.
Design
Turn priorities into a plan that fits.
Strategy, revenue model, processes and organization, matched to your assets and your team.
Value delivered
A written diagnosis A roadmap with the revenue model, the processes and who does what.
Build
Make the solution tangible.
Custom digital tools, redesigned processes, campaigns and teams. AI where it removes a real friction.
Value delivered
A written diagnosis A roadmap The tools and processes in place, and the team trained to use them.
Run
Execute, measure, adjust.
Leading execution, coaching the team and monitoring results against the goals set at the start.
Value delivered
A written diagnosis A roadmap Tools and processes in place A team that can keep it running on its own.
Most companies know something is not working. The hard part is finding where it actually breaks, and it is rarely where everyone assumes.
Diagnose
Every stage above runs on the same method: the Business Impact Framework, Oriol’s own way of turning analysis into decisions.
★★★★★
Excellent methodology, clear and useful!
“Business Impact Framework”: a unique 4-step methodology
Business value is delivered through the “Business Impact Framework”, Oriol’s own 4-step methodology.
Find out what he does and why his approach is unique.
Step One: Strategy
Beyond the “As Is” and “To be”. Faster yet more accurate. No more “digital” and “analog” subdivisions since he works on both, acting on the core values of the business.
★★★★★
Oriol listens to the client first and at the end asks just the necessary and appropriate questions to later complete the analysis and diagnosis phases.
Step Two: Business Goals Refactoring
Assess balance between goals and assets and means to achieve them. De-construct and rebuild when necessary.
Step Three: Processes
Time to go deeper on business own processes. Each task is carefully analyzed individually and within its synchronization with the others. New opportunities arise, leading to new process conceptualization and implementation.
Step Four: People
Humans are the critical factor. Oriol stays close to his customers and drive change through an intensive coaching, redefining business units and teams in order to achieve the expected results.
Oriol Guitart’s Services
Two ways to work from inside the company: leading the function, or training the team that runs it.
Fractional CMO
Get access to top-level strategic marketing leadership on a part-time basis for your business growth.
In-Company Trainer
Offering comprehensive training programs to enhance your team’s competencies, skills and performance.
More ways to work together
Flexible formats, from a one-off engagement to continued support.
Start-up accelerator
Work with an advisor who has already been through it: he helped scale a legaltech start-up built on an AI-powered digital product. From deciding whether to pivot or persevere, to rebuilding the strategy and executing it.
Team selection & development
Seek, find, and onboard. He puts your team members to work in the right direction. This is the part that most often goes wrong, and the one that decides whether a team works.
Lecturer & speaker
Over 1,500 lecturing hours with his own Case Studies at ESIC Business School, Universitat de Barcelona and ESADE. Talks and tailored sessions on marketing strategy, innovation and digital transformation.
Real companies, real results
Discover how Oriol helped businesses across industries upgrade brand awareness, boost revenue and improve management, operations and processes.
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Hospitality & Travel
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Fashion & Lifestyle
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Music & Recording
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Sports & Entertainment
Proprietary frameworks. Interactive and ready to use.
Analytical models built on proprietary methodology, applicable to digital strategy, innovation analysis and value proposition. Accessible directly from your browser, and some of them use AI to assist the diagnosis.
Digital Strategy · Platform Analysis
T.I.E.R. Digital Framework© Analyzer
Uncover where any digital platform’s value gap lies.
- Evaluate any website or app across 4 value layers
- Guided step-by-step scoring
- Radar chart profile
- Gap analysis against reference archetypes
Live Music · P&L Model · Premium
Live Event P&L Model©
Replace your Excel with a strategic profitability model for live music events.
- Full cost structure classified by category
- Add or remove cost items with total flexibility
- Run scenarios to maximize margin
- Export your P&L as PDF from your browser
From your idea to a tool that scales
The starting point can be an unsolved problem or an early idea still taking shape. Oriol turns it into a working tool built around your business, and in the process value layers surface that had not been identified before.
ContactLatest Posts
Who Owns the Fan? Clubs, Platforms and the Direct Relationship
Major football clubs have already diagnosed their digital problem: hundreds of millions of followers who are not in the CRM and cannot be monetized directly. This article explains why the target has proved so hard to reach: platforms keep the data, the law requires consent, broadcast rights keep the match off club channels, and the tokens, NFTs and metaverse projects of 2021 to 2023 never reached the volume a club needs.
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From Bootleg to Digital Add-Ons: Why Live Music Economics Needed a Fifth Revenue Layer
Every concert sells something beyond the ticket, and part of it is now digital: the recording of your own night, a livestream, an archive subscription, an access right. In a revenue per attendee model it is the fifth layer, after ticketing, VIP packages, merchandising and food and beverage. What pushed the business to build it is that recorded music no longer works as an income line for almost everyone who makes it. What the layer sells, where the money ends up, and what still holds it back.
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The Economics of Concert Merchandising
The concert merch stand has become a full retail store: a catalog anchored by the tour t-shirt, several selling windows, card payment that lifts spending, and the pull of owning “I was there.” A look at how it is priced, run, and shared with the venue, and why merch is a real layer of live-music economics.
Read more