From Strategy to Execution: More than a Consultant.
Delivering end-to-end solutions through Business Advisory & Marketing Strategy services.
What he does, How he does it and with Whom defines his core value proposal. Delivery comes through a 4-steps unique approach. Marketing is just a means to an end (although one of his favourites).
1. WHAT
Business value delivered to each customer since day #1. Oriol had made quality his habit. It’s not something that he just strive for – he lives by this principle every day.
2. HOW
By interrelating various disciplines that impact business under his own “Business Impact Framework“ methodology: Strategy, Business Goals Refactoring, Processes and People.
3. WHOM
Top-down: Starting on CEO and flowing through functional areas on a simple yet goal-oriented onboarding.
★★★★★
Excellent methodology, clear and useful!
“Business Impact Framework”: 4 steps unique methodology
Business value is delivered through the “Business Impact Framework”, Oriol’s own 4-steps methodology.
Find out what he does and why his approach is unique.
Step One: Strategy
Beyond the “As Is” and “To be”. Faster yet more accurate. No more “digital” and “analog” subdivisions since he works on both, acting on the core values of the business.
★★★★★
Oriol listens to the client first and at the end asks just the necessary and appropriate questions to later complete the analysis and diagnosis phases.
Step Two: Business Goals Refactoring
Assess balance between goals and assets and means to achieve them. De-construct and rebuild when necessary.
Step Three: Processes
Time to go deeper on business own processes. Each task is carefully analyzed individually and within its synchronization with the others. New opportunities arise, leading to new process conceptualization and implementation.
Step Four: People
Humans are the critical factor. Oriol stays close to his customers and drive change through an intensive coaching, redefining business units and teams in order to achieve the expected results.
Other Oriol Guitart’s Services
Your go-to Business Advisor, digital business and marketing strategist for expert guidance and innovative solutions.
Fractional CMO
Get access to top-level strategic marketing leadership on a part-time basis for your business growth.
In-Company Trainer
Offering comprehensive training programs to enhance your team’s competencies, skills and performance.
… more Services available
All of them accessible under flexible collaboration models adaptable to each company and situation.
Start-up accelerator
Hire an experienced Business Advisor who has previously and succesfully boosted a legaltech start-up with an AI-powered digital product. From pivoting to persevering, to (re)build and execute mid-long term strategy.
Team selection & development
Seek, find, and onboarding. He puts your team members to WORK in the right direction. Sounds easy, but it’s the hardest part -and becomes an art when do it correctly, synchronized and accurately.
Lecturer & speaker
Over 1.200 lecturing hours with his own original Case Studies in top-rated business schools like ESIC Business School, Universitat de Barcelona and ESADE Business School. Hire Oriol for coaching and lecturing sessions about Marketing Strategy, Innovation and Digital transformation, among others.
Eager to learn more?
Discover how Oriol helped companies from different industries to upgrade brand awareness, boost revenue and improve management operations and processes.
Latest Posts
Attribution, Incrementality, and Other Performance Myths
For years, digital marketing has measured performance using metrics that gave a false sense of control. Many attribution models and ROAS figures were accepted at the time without much scrutiny over their accuracy, even in large companies with surprisingly manual processes. But understanding incrementality—what we actually generate by making a change and wouldn’t have achieved by leaving things unchanged—is crucial to avoid confusing activity with real, measurable impact.
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Between Funnels and Human Decisions
The funnel was never a snapshot of reality, but a tool to model and organize our actions with potential customers. Simply measuring and automating can lead to mechanical marketing. By contrast, recognizing patterns, accelerated stages, and human unpredictability allows the funnel to be used as a more powerful tool, balancing efficiency with understanding.
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Strategy Also Has Memory
Nostalgia may not help us manage the past, but it does help us understand it. In strategy, looking back isn’t a melancholic gesture — it’s a way to recognize patterns that return under new names. History doesn’t repeat itself, but it rhymes. Incorporating that retrospective lens turns the SWOT into more than just a diagnosis: it becomes a tool for projecting with memory.
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