
From Strategy to Execution: More than a Consultant.
Delivering end-to-end solutions through Business Advisory & Marketing Strategy services.
What he does, How he does it and with Whom defines his core value proposal. Delivery comes through a 4-steps unique approach. Marketing is just a means to an end (although one of his favourites).
1. WHAT

Business value delivered to each customer since day #1. Oriol had made quality his habit. It’s not something that he just strive for – he lives by this principle every day.
2. HOW

By interrelating various disciplines that impact business under his own “Business Impact Framework“ methodology: Strategy, Business Goals Refactoring, Processes and People.
3. WHOM

Top-down: Starting on CEO and flowing through functional areas on a simple yet goal-oriented onboarding.
★★★★★
Excellent methodology, clear and useful!
“Business Impact Framework”: 4 steps unique methodology
Business value is delivered through the “Business Impact Framework”, Oriol’s own 4-steps methodology.
Find out what he does and why his approach is unique.
Step One: Strategy
Beyond the “As Is” and “To be”. Faster yet more accurate. No more “digital” and “analog” subdivisions since he works on both, acting on the core values of the business.
★★★★★
Oriol listens to the client first and at the end asks just the necessary and appropriate questions to later complete the analysis and diagnosis phases.

Step Two: Business Goals Refactoring
Assess balance between goals and assets and means to achieve them. De-construct and rebuild when necessary.

Step Three: Processes
Time to go deeper on business own processes. Each task is carefully analyzed individually and within its synchronization with the others. New opportunities arise, leading to new process conceptualization and implementation.

Step Four: People
Humans are the critical factor. Oriol stays close to his customers and drive change through an intensive coaching, redefining business units and teams in order to achieve the expected results.

Other Oriol Guitart’s Services
Your go-to Business Advisor, digital business and marketing strategist for expert guidance and innovative solutions.
Fractional CMO
Get access to top-level strategic marketing leadership on a part-time basis for your business growth.

In-Company Trainer
Offering comprehensive training programs to enhance your team’s competencies, skills and performance.

… more Services available
All of them accessible under flexible collaboration models adaptable to each company and situation.

Start-up accelerator
Hire an experienced Business Advisor who has previously and succesfully boosted a legaltech start-up with an AI-powered digital product. From pivoting to persevering, to (re)build and execute mid-long term strategy.

Team selection & development
Seek, find, and onboarding. He puts your team members to WORK in the right direction. Sounds easy, but it’s the hardest part -and becomes an art when do it correctly, synchronized and accurately.

Lecturer & speaker
Over 1.200 lecturing hours with his own original Case Studies in top-rated business schools like ESIC Business School, Universitat de Barcelona and ESADE Business School. Hire Oriol for coaching and lecturing sessions about Marketing Strategy, Innovation and Digital transformation, among others.
Eager to learn more?
Discover how Oriol helped companies from different industries to upgrade brand awareness, boost revenue and improve management operations and processes.
Latest Posts

Hybrid work, old mentality: the return of control over presence and activity (not productivity)
Oriol Guitart
Hybrid work has brought back old forms of control, now supported by new technologies. While some organizations place full trust in their teams and eliminate time tracking, others opt for extreme surveillance. Where is the balance? This post analyzes the risks of excessive control and the real challenges of leading remote teams.
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Marketing, Music, and Evolution: A Conversation with Oriol Guitart
Oriol Guitart
In this video, I share my journey from marketing to music, highlighting my diverse industry experience and passion for bass guitar. I discuss the evolution of the music industry, the impact of technology like AI and streaming platforms, and the importance of personal branding for musicians. I emphasize adaptability, diversification of income, and the value of live performances.
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When the Boss is a Problem
Oriol Guitart
A bad boss is more than just a Management issue—they’re a barrier to their team’s growth. Many bad bosses fear those with greater ability than them. Instead of nurturing talent, they block it. Why do they end up in key positions? In this post, I explore that question and categorize managers into three types: those who develop talent, those who are neutral, and those who destroy it.
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