Business first. Technology follows.
Oriol Guitart
Companies don’t hire executives. They hire solutions to problems they haven’t been able to solve.
Oriol helps companies grow revenue by finding where value is being lost, designing what has to change, and building the tools and processes to make it work.
More than a Consultant.
Advisory, strategy and execution across marketing, processes, teams and digital products.
Most consultants stop at the recommendation. Oriol is a business advisor who stays through the whole cycle, with actionable value at every stage.
From diagnosis to delivery
01 / 04
Every stage above runs on the same method: the Business Impact Framework, Oriol’s own way of turning analysis into decisions.
★★★★★
Excellent methodology, clear and useful!
“Business Impact Framework”: a 4-step methodology
Business value is delivered through the “Business Impact Framework”, Oriol’s own 4-step methodology.
Find out what he does and how he works.
Step One: Strategy
Beyond the “As Is” and “To Be”. Faster yet more accurate. No more “digital” and “analog” subdivisions since he works on both, acting on the core values of the business.
★★★★★
Oriol listens to the client first and at the end asks just the necessary and appropriate questions to later complete the analysis and diagnosis phases.
Step Two: Business Goals Refactoring
Assess balance between goals and assets and means to achieve them. De-construct and rebuild when necessary.
Step Three: Processes
Time to go deeper into the company’s own processes. Each task is carefully analyzed individually and within its synchronization with the others. New opportunities arise, leading to new process conceptualization and implementation.
Step Four: People
Humans are the critical factor. Oriol stays close to his customers and drives change through intensive coaching, redefining business units and teams in order to achieve the expected results.
Oriol Guitart’s Services
Two ways to work from inside the company: leading the function, or training the team that runs it.
Fractional CMO
Get access to top-level strategic marketing leadership on a part-time basis for your business growth.
In-company trainer
Comprehensive training programs to enhance your team’s competencies, skills and performance.
Digital product builder
Calculators, simulators and models built around the business, from the first diagnosis to the live product.
More ways to work together
Flexible formats, from a one-off engagement to continued support.
Startup accelerator
Work with an advisor who has already been through it: he helped scale a legaltech startup built on an AI-powered digital product. From deciding whether to pivot or persevere, to rebuilding the strategy and executing it.
Team development
Seek, find, and onboard. He puts your team members to work in the right direction. This is the part that most often goes wrong, and the one that decides whether a team works.
Lecturer and speaker
Over 1,500 lecturing hours with his own Case Studies at ESIC Business School, Universitat de Barcelona and ESADE. Talks and tailored sessions on marketing strategy, innovation and digital transformation.
Real companies, real results
Discover how Oriol helped businesses across industries upgrade brand awareness, boost revenue and improve management, operations and processes.
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Hospitality & Travel
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Fashion & Lifestyle
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Music & Recording
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Sports & Entertainment
Proprietary frameworks. Interactive and ready to use.
Analytical models built on proprietary methodology, applicable to digital strategy, innovation analysis and value proposition. Accessible directly from your browser, and some of them use AI to assist the diagnosis.
Digital Strategy · Platform Analysis
T.I.E.R. Digital Framework© Analyzer
Uncover where any digital platform’s value gap lies.
- Evaluate any website or app across 4 value layers
- Guided step-by-step scoring
- Radar chart profile
- Gap analysis against reference archetypes
Live Music · P&L Model · Premium
Live Event P&L Model©
Replace your Excel with a strategic profitability model for live music events.
- Full cost structure classified by category
- Add or remove cost items with total flexibility
- Run scenarios to maximize margin
- Export your P&L as PDF from your browser
From your idea to a tool that scales
The starting point can be an unsolved problem or an early idea still taking shape. Oriol turns it into a working tool built around your business, and in the process value layers surface that had not been identified before.
ContactLatest Posts
Disintermediation: The Value Outlives the Intermediary
Disintermediation usually gets told as a list of casualties. When recorded music collapsed, the companies in the middle went down and the value they delivered survived in other hands: aggregating catalog, forecasting demand, financing production and reaching an audience all moved to other players, some of them new. A map of who took over what.
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“Hire slow, fire fast”
Few management aphorisms have caught on like “hire slow, fire fast.” It gets repeated in boardrooms, in classrooms and in hiring processes, almost always without asking where it came from or who it was written for. Here it gets taken apart: its origin, what it actually measures, and what should happen before anyone is written off.
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Who Owns the Fan? Clubs, Platforms and the Direct Relationship
Major football clubs have already diagnosed their digital problem: hundreds of millions of followers who are not in the CRM and cannot be monetized directly. This article explains why the target has proved so hard to reach: platforms keep the data, the law requires consent, broadcast rights keep the match off club channels, and the tokens, NFTs and metaverse projects of 2021 to 2023 never reached the volume a club needs.
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