Master brand positioning and storytelling from a strategic and executive perspective. It’s not just about campaigns; it’s about building authentic narratives backed by marketing analytics to truly connect with audiences. Discover a critical view that prioritizes strategic consistency and long-term impact over short-lived tactics.
Short-term marketing delivers quick results, but it can destroy long-term value. Aggressive discounts, inflated metrics, and dependence on digital platforms or publishers create an illusion that erodes both brand and trust. The challenge is resisting the temptation of the short term and building sustainable strategies that generate real long-term value.
Loyalty, recurrence, and captivity aren’t the same though they’re often confused. Loyalty convinces, recurrence pays the bills, and captivity ties customers down when switching is too costly. The goal? Win trust, turn it into repeat business, and avoid chains. Better to keep customers because they want to stay, not because they can’t leave…
Generative AI is reshaping how we create marketing content. Where does it shine? In high-volume content for the top of the funnel. Where do humans (still) seem to have the edge? In genuine empathy and creativity.
While AI amplifies our creative potential, many creatives are facing a brutal disruption of their careers. Is this truly an amplification of capabilities or a replacement of people?
Reality… or just wishful thinking?
In this video, I share my journey from marketing to music, highlighting my diverse industry experience and passion for bass guitar. I discuss the evolution of the music industry, the impact of technology like AI and streaming platforms, and the importance of personal branding for musicians. I emphasize adaptability, diversification of income, and the value of live performances.
While many businesses are obsessed with the bottom line, they often overlook the importance of the middle of the funnel. By focusing too heavily on closing deals, companies risk neglecting the crucial steps that lead up to a sale. Without a strong foundation in brand awareness and lead nurturing, it’s like trying to build a house without a solid framework. It’s simply not going to stand.
According to Spencer Stuart Business Services after tracking the CMO role at the top 100 advertisers for 19 years, average CMO tenure fell to the lowest level in more than a decade. CMOs working there in the US had been at the role for just 3.3 years, half the average tenure of CEOs.
Innovation drives growth, but it only creates impact when it materializes into products with a clear value proposition. Digitalization demands rigor, methodology, and customer focus: technology is the means, not the end. Without real perceived value, neither urgency nor marketing can sustain results.
Why do so many marketing plans fail? Often, the gap lies within the funnel stages. Neglecting the customer journey (from awareness to post-purchase) leads to invisibility and low-quality leads. Discover the risks of lacking an integrated strategy and how tools like the RFM model can maximize Customer Lifetime Value (CLV) while ensuring long-term business sustainability.