Content designed as food for thought to strengthen strategic thinking and expand professional capabilities. Professional reflections on how companies grow in complex environments. Strategy, Marketing, Management, Data, and Technology examined through experience, critical thinking, and real-world business application.
Excellence is not something you achieve, it’s something you pursue. It’s not comfortable, it’s not always visible, and it’s rarely applauded, but it makes the difference between those who meet expectations (and nothing more) and those who drive and transform. It involves demanding more from yourself, constant revision, and embracing discomfort. While some settle for being correct, others keep striving for that extra 3% that turns work into a benchmark. Is it really worth it?
AI (the holy grail of efficiency) promises productivity, but also brings real risks if mismanaged: data leaks, exposed trade secrets, and regulatory penalties. Do all organizations truly understand the “what” (a clear protocol) and the “who” (compliance, yes, but also a cross-functional approach)? Total freedom and outright bans are both dead ends. What’s needed is a realistic, evolving strategy that balances security, efficiency, and training.
The Rise and Fall of a Musician (or an Instagrammer?)
Giacomo Turra isn’t just a musician who faked his videos. He’s the symptom of a system that rewards appearance over talent. In a world where followers translate into income, the temptation to create false heroes is enormous. Just like with Milli Vanilli, the real issue isn’t the fraud itself: it’s the culture that enables and encourages it to happen.
Managing your career is a job in itself, and one that’s serious and demands your full attention. Once you’ve identified that the boss is the issue, it’s time to act.
This new post lays out five concrete steps to protect yourself, gain visibility, and make strategic decisions. It’s not just about holding on, but about moving forward with intention.
A colleague told me about a hiring process with six steps, including lunch with the team and a chat about ethics. Innovative? Cool? Not really. If you’re not a desirable brand, all you’re doing is scaring talent away.
And what if the problem wasn’t the candidate, but the organization itself?
In this post, I explore why hiring processes have spiraled out of control and how to bring them back to basics, with a bit of common sense.
In this videopodcast hosted by Steven MacDonald, I explore why B2B marketing should act as the bass player, quietly driving alignment across sales, product, and CX. We discuss breaking down silos, adopting B2C-inspired strategies, and building a truly customer-centric approach.
Generative AI is reshaping how we create marketing content. Where does it shine? In high-volume content for the top of the funnel. Where do humans (still) seem to have the edge? In genuine empathy and creativity.
While AI amplifies our creative potential, many creatives are facing a brutal disruption of their careers. Is this truly an amplification of capabilities or a replacement of people?
Reality… or just wishful thinking?
Hybrid work has brought back old forms of control, now supported by new technologies. While some organizations place full trust in their teams and eliminate time tracking, others opt for extreme surveillance. Where is the balance? This post analyzes the risks of excessive control and the real challenges of leading remote teams.