Blog about Marketing, Strategy, and business-applied learning

Content designed as food for thought to strengthen strategic thinking and expand professional capabilities. Professional reflections on how companies grow in complex environments. Strategy, Marketing, Management, Data, and Technology examined through experience, critical thinking, and real-world business application.

backgrond business

10 key factors to understand Customer Journey

By Customer Journey we understand the series of interactions that a person has with a brand through all its available contact channels. What makes this approach significant is that the analysis of the entire process is carried out based on the perceptions and feelings of said person. Here are my top-ten key factors that will help contextualize and maximize the benefits of our Customer Journey Map.