Content designed as food for thought to strengthen strategic thinking and expand professional capabilities. Professional reflections on how companies grow in complex environments. Strategy, Marketing, Management, Data, and Technology examined through experience, critical thinking, and real-world business application.
Why do many professionals abandon best practices once they face the real world? This post explores the gap between academic theory and corporate malpractice. Companies, as entities, do not make choices; people do, operating within hierarchies and processes. Beyond bureaucracy and constraints, working with rigor and ethics remains a personal decision.
I developed this model after many years dedicated to team management and the research of technological tools. What happens when we delegate too much? What happens when AI starts doing what we used to do ourselves?
This model maps our professional activity across three axes and explores why balance between them is the key to sustainable performance. It applies equally to entry-level positions, middle management and C-level executives.
One of the standout talks at eCommerce Day was given by Oriol Guitart, Head of eCommerce at RACC, who spoke about the insurance eCommerce sector and the opportunities in eCommerce and multichannel sales. Marketing4eCommerce sat down with him after his presentation at OMWeek Barcelona in December 2013.
The Digital Analyst will be responsible for measuring and analyzing activity in any element of our digital ecosystem, and then proposing improvements and corrective actions. Nothing new so far… Article by Oriol Guitart published on the IL3-Universitat de Barcelona business and law blog on February 9, 2017.
Innovation is not just about creating something new, but about improving what already exists in order to generate, deliver, and capture value. This methodology offers a rigorous framework to understand why new solutions emerge: identifying the underlying need, how it was previously satisfied, which frictions are addressed, and which factors have enabled the new model. A framework applicable to both startups and established companies.
Innovation drives growth, but it only creates impact when it materializes into products with a clear value proposition. Digitalization demands rigor, methodology, and customer focus: technology is the means, not the end. Without real perceived value, neither urgency nor marketing can sustain results.
Article by Oriol Guitart published in the May 2018 issue of the @IPMARK Magazine for Advertisers and Marketing Directors as part of its 55th Anniversary special. It reflects on digital transformation and its impact and correlation with the university-business relationship.
Why do so many marketing plans fail? Often, the gap lies within the funnel stages. Neglecting the customer journey (from awareness to post-purchase) leads to invisibility and low-quality leads. Discover the risks of lacking an integrated strategy and how tools like the RFM model can maximize Customer Lifetime Value (CLV) while ensuring long-term business sustainability.