Oriol Guitart 
Generative AI is reshaping how we create marketing content. Where does it shine? In high-volume content for the top of the funnel. Where do humans (still) seem to have the edge? In genuine empathy and creativity.
While AI amplifies our creative potential, many creatives are facing a brutal disruption of their careers. Is this truly an amplification of capabilities—or a replacement of people?
Reality… or just wishful thinking?
Hybrid work has brought back old forms of control, now supported by new technologies. While some organizations place full trust in their teams and eliminate time tracking, others opt for extreme surveillance. Where is the balance? This post analyzes the risks of excessive control and the real challenges of leading remote teams.
In this video, I share my journey from marketing to music, highlighting my diverse industry experience and passion for bass guitar. I discuss the evolution of the music industry, the impact of technology like AI and streaming platforms, and the importance of personal branding for musicians. I emphasize adaptability, diversification of income, and the value of live performances.
A bad boss is more than just a Management issue—they’re a barrier to their team’s growth.
Many bad bosses fear those with greater ability than them. Instead of nurturing talent, they block it. Why do they end up in key positions? In this post, I explore that question and categorize managers into three types: those who develop talent, those who are neutral, and those who destroy it.
In a market where speed is everything, real-time data activation is key to standing out. It enables the personalization of customer experiences, reduces risks, and boosts operational efficiency. However, speed must be balanced with precision: acting without validating analysis can lead to poor decisions. Companies that master this capability not only lead but also capitalize on the lag of those still operating with slower models.
Many companies claim to use AI, but are they actually applying it with real impact, or just using it as a marketing buzzword? In this article, we analyze industries where AI is truly transforming processes—and others where the narrative outpaces reality. There’s nothing wrong with admitting we’re not using AI yet if we’re prioritizing wisely. The key isn’t just to ‘use AI’—it’s to make better business decisions.
Product-Led Growth (PLG) has transformed SaaS by making the product itself the engine of growth. But is this model exclusive to software? While applying it outside the digital space comes with challenges, brands like Nespresso, Tesla, and Gillette successfully implemented it long before the term even existed. The key lies in knowing when it works—and when it doesn’t. Can PLG thrive beyond SaaS? The answer isn’t obvious, but it’s more intriguing than you might think.
In the B2B healthcare sector, dominated by personal relationships and traditional sales, customer experience is often an overlooked area. In this environment, the need and the incentives don’t seem to align very well, especially in an industry with sales-oriented structures and processes, while marketing remains a secondary focus. However, designing personalized journeys for doctors and procurement directors is not only necessary, but it can also become a means to stand out in an oligopolistic market.