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Diferenciacion costes y margenes una lectura economica del avance de la IA

Differentiation, Costs, and Margins: An Economic Perspective on the Rise of AI

“Money isn’t created — it just changes hands.” That’s how the capitalist doctrine works: generating profit inevitably means taking it from a competitor. And in a market where standing out is increasingly difficult (did someone say sustainable competitive advantage?), short-term wealth creation essentially comes down to eroding someone else’s margin. In this context, AI emerges as the big opportunity: optimizing processes, cutting costs, and maximizing efficiency by shifting human tasks to a fraction of the price. That’s what it was built for…

Contrata bien y no despediras Post

If you hire well, you won’t have to fire

Hiring poorly isn’t just an isolated mistake—it’s an act of irresponsibility that, when repeated, reveals clear incompetence. In key positions, the impact of a bad choice is magnified.
This post explores the importance of making the right selection, the real cost of getting it wrong, and why not everyone is fit to hire—no matter their budget or formal validation. Sometimes, the one who should be held accountable isn’t the person coming in, but the one doing the hiring.

Perseguir la excelencia Post

Pursuing Excellence

Excellence is not something you achieve, it’s something you pursue. It’s not comfortable, it’s not always visible, and it’s rarely applauded, but it makes the difference between those who meet expectations (and nothing more) and those who drive and transform. It involves demanding more from yourself, constant revision, and embracing discomfort. While some settle for being correct, others keep striving for that extra 3% that turns work into a benchmark. Is it really worth it?

El dilema empresarial de la IA productividad vs seguridad Post 1

The AI Dilemma in Business: Productivity vs. Security

AI—the holy grail of efficiency—promises productivity, but also brings real risks if mismanaged: data leaks, exposed trade secrets, and regulatory penalties. Do all organizations truly understand the what (a clear protocol) and the who (compliance, yes—but also a cross-functional approach)? Total freedom and outright bans are both dead ends. What’s needed is a realistic, evolving strategy that balances security, efficiency, and training.

Giacomo Post Blog

When the Algorithm Creates Fake Heroes

The Rise and Fall of a Musician (or an Instagrammer?)
Giacomo Turra isn’t just a musician who faked his videos. He’s the symptom of a system that rewards appearance over talent. In a world where followers translate into income, the temptation to create false heroes is enormous. Just like with Milli Vanilli, the real issue isn’t the fraud itself—it’s the culture that enables and encourages it to happen.

Actuar cuando el jefe es el problema Post

Now What? What to Do When the Boss Is the Problem

Managing your career is a job in itself—one that’s serious and demands your full attention. Once you’ve identified that the boss is the issue, it’s time to act.
This new post lays out five concrete steps to protect yourself, gain visibility, and make strategic decisions. It’s not just about holding on—it’s about moving forward with intention.

Procesos seleccion se nos han ido de las manos Post

Hiring processes have gotten out of hand

A colleague told me about a hiring process with six steps — including lunch with the team and a chat about ethics. Innovative? Cool? Not really. If you’re not a desirable brand, all you’re doing is scaring talent away.
And what if the problem wasn’t the candidate, but the organization itself?
In this post, I explore why hiring processes have spiraled out of control — and how to bring them back to basics, with a bit of common sense.