Oriol Guitart 
The Rise and Fall of a Musician (or an Instagrammer?)
Giacomo Turra isn’t just a musician who faked his videos. He’s the symptom of a system that rewards appearance over talent. In a world where followers translate into income, the temptation to create false heroes is enormous. Just like with Milli Vanilli, the real issue isn’t the fraud itself—it’s the culture that enables and encourages it to happen.
Managing your career is a job in itself—one that’s serious and demands your full attention. Once you’ve identified that the boss is the issue, it’s time to act.
This new post lays out five concrete steps to protect yourself, gain visibility, and make strategic decisions. It’s not just about holding on—it’s about moving forward with intention.
A colleague told me about a hiring process with six steps — including lunch with the team and a chat about ethics. Innovative? Cool? Not really. If you’re not a desirable brand, all you’re doing is scaring talent away.
And what if the problem wasn’t the candidate, but the organization itself?
In this post, I explore why hiring processes have spiraled out of control — and how to bring them back to basics, with a bit of common sense.
In this videopodcast hosted by Steven MacDonald, I explore why B2B marketing should act as the bass player—quietly driving alignment across sales, product, and CX. We discuss breaking down silos, adopting B2C-inspired strategies, and building a truly customer-centric approach.
Generative AI is reshaping how we create marketing content. Where does it shine? In high-volume content for the top of the funnel. Where do humans (still) seem to have the edge? In genuine empathy and creativity.
While AI amplifies our creative potential, many creatives are facing a brutal disruption of their careers. Is this truly an amplification of capabilities—or a replacement of people?
Reality… or just wishful thinking?
Hybrid work has brought back old forms of control, now supported by new technologies. While some organizations place full trust in their teams and eliminate time tracking, others opt for extreme surveillance. Where is the balance? This post analyzes the risks of excessive control and the real challenges of leading remote teams.
In this video, I share my journey from marketing to music, highlighting my diverse industry experience and passion for bass guitar. I discuss the evolution of the music industry, the impact of technology like AI and streaming platforms, and the importance of personal branding for musicians. I emphasize adaptability, diversification of income, and the value of live performances.
A bad boss is more than just a Management issue—they’re a barrier to their team’s growth.
Many bad bosses fear those with greater ability than them. Instead of nurturing talent, they block it. Why do they end up in key positions? In this post, I explore that question and categorize managers into three types: those who develop talent, those who are neutral, and those who destroy it.
In a market where speed is everything, real-time data activation is key to standing out. It enables the personalization of customer experiences, reduces risks, and boosts operational efficiency. However, speed must be balanced with precision: acting without validating analysis can lead to poor decisions. Companies that master this capability not only lead but also capitalize on the lag of those still operating with slower models.