Oriol Guitart

Principales consecuencias

The Consequences of a Marketing Plan Without a Sales Funnel Focus

Why do so many marketing plans fail? Often, the gap lies within the funnel stages. Neglecting the customer journey—from awareness to post-purchase—leads to invisibility and low-quality leads. Discover the risks of lacking an integrated strategy and how tools like the RFM model can maximize Customer Lifetime Value (CLV) while ensuring long-term business sustainability.

backgrond business

10 key factors to understand Customer Journey

By Customer Journey we understand the series of interactions that a person has with a brand through all its available contact channels. What makes this approach significant is that the analysis of the entire process is carried out based on the perceptions and feelings of said person. Here are my top-ten key factors that will help contextualize and maximize the benefits of our Customer Journey Map.