Oriol Guitart

Imagen Customer Journey Mapping Blogpost

Customer Journey: Static and Dynamic Approach

Although not everyone realizes it immediately, the Customer Journey combines a static analysis approach with dynamic action. Deconstructing this process is key: the initial phases allow for precise mapping and analysis of the present, while the later stages drive transformations to address critical points. Understanding this duality is essential to enhancing customer experience and building strong, long-term relationships. If we truly want to change the customer experience, we must delve deeply into how it happens. Shall we continue?

Unveiling

Unveiling the Myth: The Company is a Social Construct

Why do many professionals abandon best practices once they face the real world? This post explores the gap between academic theory and corporate malpractice. Companies, as entities, do not make choices; people do, operating within hierarchies and processes. Beyond bureaucracy and constraints, working with rigor and ethics remains a personal decision.

Professional Inner

Professional Inner Balance: The 3 Axes Model©

I developed this model after many years dedicated to both team management and technological tools research & analysis. I found it necessary to complement the economy/technology/society approach with an inner vision of ourselves within companies and what’s expected about our performance. This model has been applied in different situations and over time, and is also valid for entry-level positions, middle management and C-level executives.

Innovation Analysis: Back & Forth Methodology

Innovation Analysis: Back & Forth Methodology©

Innovation is not just about creating something new, but about improving what already exists in order to generate, deliver, and capture value. This methodology offers a rigorous framework to understand why new solutions emerge: identifying the underlying need, how it was previously satisfied, which frictions are addressed, and which factors have enabled the new model. A framework applicable to both startups and established companies.

value position

“It’s the value proposition, stupid”

Innovation drives growth, but it only creates impact when it materializes into products with a clear value proposition. Digitalization demands rigor, methodology, and customer focus: technology is the means, not the end. Without real perceived value, neither urgency nor marketing can sustain results.