Oriol Guitart

The Three Fundamentals of Productive Networking Post ENG Oriol Guitart

The Three Fundamentals of Productive Networking©

Networking isn’t about piling up business cards or adding connections on LinkedIn. It’s about building real, long-lasting relationships. Because when the time comes and we need an opportunity, it’s not about how many people we know—it’s about how many are willing to take action for us. And that only happens if three conditions are met, in this order: WANT, CAN, and KNOW HOW.
If any of these pieces are missing, your contact won’t be of much help. Want to understand how real ‘productive’ networking works?

Blog Post Value Employability 2

Labor Market in Spain: A ‘Sandwich’ Hard to Digest?

Talent is valued, but only up to a certain age. In Spain, the labor market has turned into a “sandwich” where young people struggle to enter, and seniors are left out without warning. Those in between can seize this window of opportunity—but with an inevitable expiration date. If this trend continues, conflict is unavoidable. Are we prepared for what’s to come?

Buggles Post Blog

Sales urgency killed the Marketing facts?

In 1979, The Buggles famously sang, “Video Killed the Radio Star.” The song captured a shift in how audiences consumed content, marking the decline of radio dominance in favor of television. Fast forward to today’s B2B marketing landscape, and we could see a similar shift: the overemphasis on sales urgency has all but strangled the essence of true marketing.

Middlefunnelpost ENG

Middle Funnel: The missing link?

While many businesses are obsessed with the bottom line, they often overlook the importance of the middle of the funnel. By focusing too heavily on closing deals, companies risk neglecting the crucial steps that lead up to a sale. Without a strong foundation in brand awareness and lead nurturing, it’s like trying to build a house without a solid framework. It’s simply not going to stand.

CMO Electric Chair Blog Post

CMOs: Navigating the Electric Chair of Modern Marketing

According to Spencer Stuart Business Services after tracking the CMO role at the top 100 advertisers for 19 years, average CMO tenure fell to the lowest level in more than a decade. CMOs working there in the US had been at the role for just 3.3 years, half the average tenure of CEOs.

Why do they call it leadership when its only management

Why do they call it leadership when it’s ‘only’ management?

Just as the phrase ‘Why do they call it love when they mean sex?’ highlights the mislabeling of an intense emotion, we often mislabel management as leadership. This mislabeling can be detrimental, as true leadership requires a unique blend of skills and qualities that extend far beyond effective management.

Product Market Fit scaled

“Don’t let anyone tell you that you can’t”

This phrase is repeated like a mantra, and for many it has served as a spark to create professional and emotional support and development programs with different levels of thoroughness. Just like hand grenades in a war environment, without ‘handle with care’ it can end up causing delayed damage in the form of after-effects.