Oriol Guitart

Linkedin Post 1

The Transformation of LinkedIn: From Digital Résumé to Emotional Stage

LinkedIn was born as a professional network, but its evolution into a content platform has shifted the focus from merit to narrative. The profile has given way to the persona, and technical discourse now coexists with an emotional tone more typical of leisure-based social media. It was never mandatory for every platform to become social; perhaps the true competitive advantage today lies in reclaiming credibility in how we stage our presence.

Sabiduria que no aporta beneficio al sabio

How terrible is wisdom that brings no benefit

In many organizations, senior professionals anticipate risks and consequences thanks to their experience, yet they are not always heard. When their warnings are ignored, what they predicted inevitably happens. Experience cannot be transferred or replaced by technology; modeling scenarios and anticipating problems is a strategic asset that, if wasted, makes wisdom truly terrible.

Branding Doesnt Fit on a Screen

Branding Doesn’t Fit on a Screen

The digital ecosystem offers countless devices and apps that make access easier, but that very uniformity has diluted the strength of many brands. DNVBs and other leading brands saw it clearly early on, showing that physical spaces—stores, showrooms, and events—remain essential for creating connection through the development of a concept and the crafting of a narrative that screens alone cannot deliver.

Bus driver Truman Show

The Truman Show

Building a team without knowing what is truly needed is like going to the supermarket without a list: you might come back with good things, but you won’t be able to cook a coherent meal. Defining objectives, salary limits, and key roles—both internal and outsourced—is the manager’s responsibility. The question is: is everyone prepared for this? The rest is chance…and trusting that the bus driver will know how to steer the ship if the helm ever falls into their hands.

Startup nos hacemos mayores Post

Are We Growing Up?

When does a startup stop being one? Beyond age or revenue, the answer lies in factors such as profitability, business model validation, internal structure, and market perception. In this post, I explore the metrics and signals that mark the transition from exploration to consolidation—and how the “startup” label can sometimes serve as a refuge from the demands of real growth.

Marketing and Sales A Marriage of Convenience in B2B

Marketing and Sales: A Marriage of Convenience in B2B

In B2B environments, the relationship between marketing and sales isn’t always a harmonious one. Their level of alignment depends on internal balance, corporate culture, and, in many cases, the particular dynamics of the industry itself. In this post, I explore how to strengthen collaboration between both teams, which metrics to share, and how to establish feedback processes that enhance message coherence and commercial effectiveness.

La confianza no crece en audiencias saturadas Post

Trust Doesn’t Grow in Saturated Audiences

The daily hyperproduction of messages can still generate impact, but it also breeds rejection. Attention has ceased to be a scarce resource and has become a defense mechanism. In this new phase, it’s no longer those who publish the most who win, but those who need to justify themselves the least. True value should not lie in being seen, but in being credible.
The era of noise may continue—or not; as for the era of rigor, has it truly begun, or are we still waiting in vain for someone to turn down the volume?

Del ecommerce al IA commerce Post 1

From Ecommerce to “AI Commerce”?

From ecommerce to “AI commerce,” we’ve spent two decades pursuing the same objective: reducing friction in how people buy, moving through marketplaces, social commerce, voice and live shopping as supposed revolutions. Yet AI commerce still lacks guaranteed acceptance, because true adoption requires understanding the nuances of each category and the varied behaviours of different generations.