Develop a mindset of strategic innovation that combines creativity with business viability. Discover how to turn disruptive ideas into market-ready solutions, questioning “innovation for the sake of innovation” to focus on processes that build a competitive advantage and long-term organizational sustainability.
Portfolio-based businesses enjoy stability, but that same recurrence acts as an anesthetic that slows innovation. Sectors like insurance or healthcare show deep-rooted inertia, slow processes, and outdated technology. Innovating requires investment and delayed returns — a tough proposition for organizations, especially publicly traded ones, trapped by short-termism and pressure for immediate dividends.
Innovation is not just about creating something new, but about improving what already exists in order to generate, deliver, and capture value. This methodology offers a rigorous framework to understand why new solutions emerge: identifying the underlying need, how it was previously satisfied, which frictions are addressed, and which factors have enabled the new model. A framework applicable to both startups and established companies.