Oriol Guitart is a seasoned Business Advisor and digital business strategist specializing in marketing and training services.
How we access digital products, services, or experiences is a key part of their value proposition. To succeed, a value proposition must solve a problem more effectively than existing solutions. This model emphasizes the cyclical nature of value delivery, rather than a linear process.
This phrase is repeated like a mantra, and for many it has served as a spark to create professional and emotional support and development programs with different levels of thoroughness. Just like hand grenades in a war environment, without ‘handle with care’ it can end up causing delayed damage in the form of after-effects.
Although not everyone realizes it immediately, the Customer Journey combines a static analysis approach with dynamic action. Deconstructing this process is key: the initial phases allow for precise mapping and analysis of the present, while the later stages drive transformations to address critical points. Understanding this duality is essential to enhancing customer experience and building strong, long-term relationships. If we truly want to change the customer experience, we must delve deeply into how it happens. Shall we continue?
“They teach you how to do things right, but once you leave and join a company, for some reason, you start doing them wrong.”
I developed this model after many years dedicated to both team management and technological tools research & analysis. I found it necessary to complement the economy/technology/society approach with an inner vision of ourselves within companies and what’s expected about our performance. This model has been applied in different situations and over time, and is also valid for entry-level positions, middle management and C-level executives.
The Digital Analyst will be responsible for measuring and analyzing activity in any element of our digital ecosystem, and then proposing improvements and corrective actions. Nothing new so far… Article by Oriol Guitart published on the IL3-Universitat de Barcelona business and law blog on February 9, 2017.
Why do startups emerge? Do we understand the rationale behind a company (new or established) in its innovation process? This methodology, developed by Oriol Guitart, facilitates the analysis of new innovative solutions.
The big mistake is thinking of technology as an end in itself, isolated from the need we are going to satisfy, when it should be the means to deliver that useful value proposition.
Article by Oriol Guitart published in the May 2018 issue of the @IPMARK Magazine for Advertisers and Marketing Directors as part of its 55th Anniversary special. It reflects on digital transformation and its impact and correlation with the university-business relationship.