Examine Oriol Guitart’s presence across global media, where he analyzes the intersection of technology and business strategy. Discover his latest interviews and speaking engagements in top-tier publications, providing a sharp perspective on strategic AI and digital transformation. His insights blend his academic role as a lecturer with practical, high-level executive experience.
In this videopodcast hosted by Steven MacDonald, I explore why B2B marketing should act as the bass player—quietly driving alignment across sales, product, and CX. We discuss breaking down silos, adopting B2C-inspired strategies, and building a truly customer-centric approach.
In this video, I share my journey from marketing to music, highlighting my diverse industry experience and passion for bass guitar. I discuss the evolution of the music industry, the impact of technology like AI and streaming platforms, and the importance of personal branding for musicians. I emphasize adaptability, diversification of income, and the value of live performances.
One of the standout talks at eCommerce Day was given by Oriol Guitart, Head of eCommerce at RACC, who spoke about the insurance eCommerce sector and the opportunities in eCommerce and multichannel sales. Marketing4eCommerce sat down with him after his presentation at OMWeek Barcelona in December 2013.
The Digital Analyst will be responsible for measuring and analyzing activity in any element of our digital ecosystem, and then proposing improvements and corrective actions. Nothing new so far… Article by Oriol Guitart published on the IL3-Universitat de Barcelona business and law blog on February 9, 2017.
Article by Oriol Guitart published in the May 2018 issue of the @IPMARK Magazine for Advertisers and Marketing Directors as part of its 55th Anniversary special. It reflects on digital transformation and its impact and correlation with the university-business relationship.
By Customer Journey we understand the series of interactions that a person has with a brand through all its available contact channels. What makes this approach significant is that the analysis of the entire process is carried out based on the perceptions and feelings of said person. Here are my top-ten key factors that will help contextualize and maximize the benefits of our Customer Journey Map.