Focuses on sales strategies in a modern context—closing deals, nurturing relationships, and aligning with marketing and customer needs.
Dynamic pricing promises to optimize revenue by adjusting prices in real time, yet it often clashes with consumer perception. Balancing efficiency, scarcity, and capturing the customer’s maximum willingness to pay, this strategy can lead to prices perceived as opportunistic, eroding trust. An analysis of when it creates value—and when it crosses the line into perceived greed.
In 1979, The Buggles famously sang, “Video Killed the Radio Star.” The song captured a shift in how audiences consumed content, marking the decline of radio dominance in favor of television. Fast forward to today’s B2B marketing landscape, and we could see a similar shift: the overemphasis on sales urgency has all but strangled the essence of true marketing.