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Innovation

Insights on fostering innovation—combining creativity, technology, and strategy to turn ideas into market-ready solutions.

Innovation Analysis: Back & Forth Methodology

Innovation Analysis: Back & Forth Methodology

November 8, 2025June 13, 2024

Why do startups emerge? Do we understand the rationale behind a company (new or established) in its innovation process? This methodology, developed by Oriol Guitart, facilitates the analysis of new innovative solutions.

Categories Frameworks, models & methodologies, Innovation, Startup

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Oriol Guitart
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