Unveiling the Myth: The Company is a Social Construct
“They teach you how to do things right, but once you leave and join a company, for some reason, you start doing them wrong.”
Professional Inner Balance: The 3 Axes Model
I developed this model after many years dedicated to both team management and technological tools research & analysis. I found it necessary to complement the economy/technology/society approach with an inner vision of ourselves within companies and what’s expected about our performance. This model has been applied in different situations and over time, and is also valid for entry-level positions, middle management and C-level executives.
Interview with Oriol Guitart, Head of eCommerce at RACC
One of the standout talks at eCommerce Day was given by Oriol Guitart, Head of eCommerce at RACC, who spoke about the insurance eCommerce sector and the opportunities in eCommerce and multichannel sales. Marketing4eCommerce sat down with him after his presentation at OMWeek Barcelona in December 2013.
The Digital Analyst: 5 Dos and Don’ts
The Digital Analyst will be responsible for measuring and analyzing activity in any element of our digital ecosystem, and then proposing improvements and corrective actions. Nothing new so far… Article by Oriol Guitart published on the IL3-Universitat de Barcelona business and law blog on February 9, 2017.
Innovation Analysis: Back & Forth Methodology
Why do startups emerge? Do we understand the rationale behind a company (new or established) in its innovation process? This methodology, developed by Oriol Guitart, facilitates the analysis of new innovative solutions.
“It’s the value proposition, stupid”
The big mistake is thinking of technology as an end in itself, isolated from the need we are going to satisfy, when it should be the means to deliver that useful value proposition.
The university-industry partnership and digital transformation as a driving force
Article by Oriol Guitart published in the May 2018 issue of the @IPMARK Magazine for Advertisers and Marketing Directors as part of its 55th Anniversary special. It reflects on digital transformation and its impact and correlation with the university-business relationship.
Main Consequences of Not Having a Marketing Plan that Covers the Different Stages of the Consumer Journey
A well-structured marketing plan that covers all stages of the funnel is essential not only for capturing the attention of potential customers but also for tailoring messages based on the moment and stage in which the user is within that funnel.
10 key factors to understand Customer Journey
By Customer Journey we understand the series of interactions that a person has with a brand through all its available contact channels. What makes this approach significant is that the analysis of the entire process is carried out based on the perceptions and feelings of said person. Here are my top-ten key factors that will help contextualize and maximize the benefits of our Customer Journey Map.