Blog with Marketing content, Training methodologies and Media appearances

Content designed to elevate your strategic thinking and expand your professional toolkit. Discover cutting-edge marketing strategies, and proven business methodologies. Get access to media appearances, thought leadership moments, and proprietary frameworks developed through hands-on experience.

Low Cost Low Value

Low Cost = Low Value

Price is never inherently expensive or cheap; it always depends on the value delivered. Low cost usually implies measurable trade-offs: narrower seats, cheaper materials, simplified processes. Perceived value cushions the experience, but does not change reality: low cost delivers adjusted expectations, not absolute quality.

The 4 Vectors of

The 4 Vectors of Execution©

Moving from strategy to execution is not a problem of ideas or planning, but of alignment. Execution only works when four inseparable vectors come together: clear processes, capable people, sufficient tools and resources, and the right mindset. The absence of any one of them can block or sabotage even the best strategy. Execution is not about demanding more effort, but about creating organizational coherence.

Incompetencia

The Invisible Cost of Promoting the Incompetent

Promoting the wrong person is not just an HR mistake; it is a cultural signal that distorts decision-making, erodes performance, and drives talent away. Incompetence rises through politics and appearance, while teams pay the price in demotivation, loss of excellence, and a silent yet profound deterioration of the organization.

Seguir remando en un entorno profesional que no controlamos

Keep Rowing — Skills and a Roadmap for Professional Uncertainty

The professional journey is like a river: part of the route is known, but market currents and organizational flows shift without warning. We do not control the riverbed itself—only how we choose to navigate it and with which tools. Our skills are the oars that determine our ability to maneuver; strengthening them is essential to handle turbulence, avoid drifting, and keep a deliberate course.

De Product Centric a Customer Centric

From Product-Centric to Customer-Oriented

Adopting a customer-centric approach is not a quick project, no matter how much we try to accelerate, but rather a profound transformation of the organization’s DNA. It means moving from selling products to solving customer problems, breaking down silos, redefining KPIs, and rebuilding processes, culture, and technology. With all this, the greatest risk is to stop halfway — unable to complete the journey and left stranded in no man’s land.

Networking y los Circulos Concentricos de Valor

Networking and the Concentric Circles of Value

In a professional network, what matters is not the number of contacts but how relationships are structured and evolve. The concentric circles of value reveal different levels of trust and contribution: from the intimate core, where true relational capital resides, to the general network, which provides reach and potential. It is a dynamic system that strengthens with intention and weakens when taken for granted.

Mejora de procesos para mejorar los margenes ante la dificultad de crecer en facturacion

It has always been about margins

Market saturation is the reality: growing revenue has become an almost inevitable zero-sum game. The battle has always been in the margins. First came economies of scale, then platforms, then basic automation, and now applied AI. Today, as before, it all comes down to optimizing costs and managing margins.

Democratizacion de decisiones diluye responsabilidades Post

Why the democratization of decisions dilutes responsibility

Some organizations confuse participation with leadership and end up diluting responsibility in “democratic” processes where everyone gives an opinion and no one decides. Listening to multiple perspectives is valuable, but the decision must have a clear owner. Otherwise, focus is lost, execution stalls, and the role of the professionals hired to lead is undermined.

Innovar en Industrias Rocosas Tradicionales

Innovating in Rock-Solid Industries

Portfolio-based businesses enjoy stability, but that same recurrence acts as an anesthetic that slows innovation. Sectors like insurance or healthcare show deep-rooted inertia, slow processes, and outdated technology. Innovating requires investment and delayed returns — a tough proposition for organizations, especially publicly traded ones, trapped by short-termism and pressure for immediate dividends.