Delivers an expert perspective on management—covering team leadership across all hierarchical levels, strategies, decision-making, and practical advice—grounded in Oriol’s proven track record as a C-level executive.
Talent is valued, but only up to a certain age. In Spain, the labor market has turned into a “sandwich” where young people struggle to enter, and seniors are left out without warning. Those in between can seize this window of opportunity—but with an inevitable expiration date. If this trend continues, conflict is unavoidable. Are we prepared for what’s to come?
According to Spencer Stuart Business Services after tracking the CMO role at the top 100 advertisers for 19 years, average CMO tenure fell to the lowest level in more than a decade. CMOs working there in the US had been at the role for just 3.3 years, half the average tenure of CEOs.
Just as the phrase ‘Why do they call it love when they mean sex?’ highlights the mislabeling of an intense emotion, we often mislabel management as leadership. This mislabeling can be detrimental, as true leadership requires a unique blend of skills and qualities that extend far beyond effective management.
This phrase is repeated like a mantra, and for many it has served as a spark to create professional and emotional support and development programs with different levels of thoroughness. Just like hand grenades in a war environment, without ‘handle with care’ it can end up causing delayed damage in the form of after-effects.
“They teach you how to do things right, but once you leave and join a company, for some reason, you start doing them wrong.”
I developed this model after many years dedicated to both team management and technological tools research & analysis. I found it necessary to complement the economy/technology/society approach with an inner vision of ourselves within companies and what’s expected about our performance. This model has been applied in different situations and over time, and is also valid for entry-level positions, middle management and C-level executives.