Digital products that exist or have been sold around concerts and sports events: from Pearl Jam's official bootleg available days after the show to the token that gives you the right to buy a World Cup ticket. With 2026 status, key figures and a source for every case.
Six conclusions that hold across the whole catalogue.
It pays off for artists with changing setlists and fans who follow the tour: Pearl Jam, Phish, Springsteen, Metallica, Billy Strings. Almost all of it now runs through nugs.net, which adds full-show video on demand. Physical sales at the venue exit (Instant Live, USB wristbands) have all but disappeared, replaced by downloads.
K-pop proves it: BTS grossed $230.7M across in-person and streamed Permission to Dance On Stage shows and in 2026 still sells streams on Weverse. In the West the live stream is given away with sponsorship (Coachella, Glastonbury, Primavera Sound × Amazon), while Mandolin shut down and Moment ended up inside Patreon.
UFC moves to Paramount+ in the US for $7.7bn over seven years and drops PPV. Canelo–Crawford aired on Netflix at no extra cost (41.4M viewers) and DAZN folded boxing into its Ultimate plan. Against the current, leagues are launching their own platforms: Ligue 1+ passed one million subscribers in its first month.
Top Shot went from over $200M in sales to layoffs and a legal settlement; Coachella's lifetime NFT passes were locked when FTX went bankrupt; Sorare cut 35% of its staff. What holds up: FIFA's Right-to-Buy, affinity presales (Spotify Reserved) and Socios fan tokens, whose European platform obtained a MiCA licence.
The clearest case is Topps NOW cards, on sale for only 24 hours: the Ohtani 50-50 card sold 653,000 copies. The same model drives finish-line photos and videos at marathons and IRONMAN, and AI cameras on padel courts and youth pitches. Amateur sport already charges for each person's moment; concerts and pro sport barely do.
Sphere Entertainment took in more than $1.2bn in 2025 (including MSG Networks), ABBA Voyage grossed £104.3M in 2024 and Cosm has deals with the NFL, NBA and UFC. Not everything works: Elvis Evolution closed in 2026. Home VR remains mostly a showcase driven by the platforms themselves (Metallica or the Lakers on Apple Vision Pro).
Each row is a product family. Click a case to see it in the catalogue, or «See all» to filter by family.
| Family | Concerts and festivals | Sports events |
|---|
Every entry links to its source. «To verify» means the figure or status could not be fully confirmed.
Patterns that repeat across music and sport.
The catalogue ordered by when each product gets paid. The «After» and «No ticket» phases expand RPA the most without touching capacity.
Access is the product. It raises the effective price and orders demand.
A digital layer inside the venue; today almost always sponsored.
The same attendee pays again for their memory. Near-zero marginal cost.
Monetises those who can't fit in the venue; scales without capacity limits.
Reading: the best margins sit in «After», where the buyer is already identified (they hold a ticket, a bib number or a listening history) and the content is generated by the event itself. It is also the phase with the least coverage in concerts and professional sport.
We found no active 2024–2026 cases of same-night QR purchase at Spanish festivals (Primavera Sound, Sónar, Mad Cool). The format lives on nugs.net, but only for English-speaking catalogues.
There are partial precedents (15 Seconds of Fame with the Detroit Tigers; Fancam, in photo form), but no established operator sends each attendee their own clip from stadium cameras. AI apps that simulate it are circulating, a sign that demand exists.
Bloomberg reported a Spotify Music Pro plan (up to $5.99/month) that has never launched. Hypebot argues that «the superfan subscription bubble has burst», and the value has shifted to ticket access inside Premium (Reserved).
Marathons, IRONMAN, padel and youth football already sell the individual moment. In a stadium or at a concert almost nobody sells attendees «their» goal or «their» song.
How it was done. Four parallel research tracks (music recordings and livestreams; sports streaming and content; sports collectibles, tokens and gaming; market and emerging products) using web search, with a cut-off date of September 10, 2026. Every case links to the source that supports its main figure.
Verification level. Figures come from the headlines and URLs of specialist outlets (Billboard, Variety, Music Business Worldwide, SportsPro, Sportico, CNBC, official releases). Not every full article was opened, so re-read the source before quoting a figure in public. Entries with a doubtful status or figure carry the «to verify» tag.
Data still to confirm. Current nugs.net pricing and ownership; FIFA Right-to-Buy prices and resale values; Kalshi and Polymarket sports volumes; EA SPORTS FC Ultimate Team revenue; digital products at Sónar, Mad Cool, ACB or the Mutua Madrid Open; current status of LaLiga Golazos, Beyond LIVE, AmazeVR, Royal.io and Bandsintown Plus; the official Fantasy Premier League team count. For ABBA Voyage, the dollar conversion differs by outlet ($113M or $140M); the pound figure is used here.
Review of September 10, 2026. All 132 cases and the narrative claims were re-checked one by one. Corrections covered changed statuses (Elvis Evolution and LaLiga+ closed, Glastonbury paused in 2026, Napster turned into an AI company, Quarterback renewed), dates (Primavera Sound × Amazon since 2022, Ligue 1+ reaching one million in its first month), figures (Fantasy Premier League, Sphere Entertainment, the $ARG fan token) and sources that did not support their figure. Anything that could not be confirmed carries the «to verify» tag.
No figure does not mean no activity. Many entries have no verifiable public number. They are included anyway because they illustrate a product model.