What has been sold in digital form before, during and after a concert or a sports event: from the official recording of every Pearl Jam show, available a few days later, to the token that gives its holder the right to buy a World Cup ticket. With each case's status in 2026, its figures and its source.
Six conclusions drawn from the full catalog.
The artists who do it change their setlist every night and have fans who attend several shows on the same tour: Pearl Jam, Phish, Springsteen, Metallica and Billy Strings. Most of these recordings are now sold on nugs.net, a platform that also offers video of full concerts. Physical copies sold at the venue exit, on CD (Instant Live) or on USB wristbands, have all but disappeared: they are now sold as downloads.
The clearest case is K-pop. BTS grossed $230.7M with Permission to Dance On Stage, counting the in-person shows and the livestream, and in 2026 K-pop still sells paid livestreams on Weverse, the platform owned by HYBE, BTS's company. In Europe and the US, festivals are broadcast for free and paid for by a sponsor, a platform or a TV network (Coachella, Glastonbury, Primavera Sound with Amazon). The companies that sold paid livestreams did not last: Mandolin shut down and Moment was absorbed by Patreon.
UFC signed a $7.7bn, seven-year deal to stream on Paramount+ in the US and stops selling its events one by one. The Canelo-Crawford boxing match streamed on Netflix at no extra cost (41.4 million viewers), and DAZN added boxing to its Ultimate plan. At the same time, some leagues are launching their own paid platforms: French soccer's Ligue 1+ passed one million subscribers in its first month.
Top Shot sold more than $200M in collectible NBA highlight videos, but its company, Dapper Labs, has gone through layoffs and paid $4M to settle a class action; Coachella's lifetime NFT passes were locked when FTX went bankrupt, and Sorare laid off 35% of its staff. The products that hold up give the buyer a right to something: FIFA's Right-to-Buy, which lets fans buy a World Cup ticket; Reserved by Spotify, which holds tickets for each artist's most dedicated fans; and Socios fan tokens, which let fans vote in club polls and whose European platform has obtained the EU crypto-asset license (MiCA).
The clearest case is Topps NOW cards, which capture a single play and are on sale for only 24 hours: the card for Shohei Ohtani's record season of 50 home runs and 50 stolen bases sold 653,000 copies. Amateur sport goes further and sells each participant images of their own race or game: finish-line photos at marathons and IRONMAN, or videos shot by AI cameras on padel courts and at youth soccer games. Concerts and pro sport still rarely sell anything like this to each attendee.
The revenue comes from ticketed shows in immersive venues such as Sphere in Las Vegas. UFC 306 at Sphere grossed about $22M at the gate, a UFC record; ABBA Voyage, the band's digital avatar concert in its own London arena, grossed £104.3M in 2024, and Cosm now runs four venues where fans buy a ticket to watch NFL, NBA or UFC games in an immersive dome. Not every project works: Elvis Evolution, an immersive show in London, closed in 2026. At home, VR mostly serves as a way for brands to promote their headsets, as Apple does with Lakers games and the Metallica concert on Vision Pro.
Each row is a product category. Click a case to open it in the catalog, or «See all» to show every case in that category.
| Category | Concerts and festivals | Sports events |
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Every entry links to its source. «To verify» means the figure or status could not be fully confirmed.
Patterns that repeat in music and sport.
The catalog ordered by when each product is sold. The «After» and «No ticket» phases raise revenue per attendee (RPA) the most without adding capacity.
What is sold is access. It raises what fans end up paying to get in and helps allocate tickets to the people who want them most.
Digital products inside the venue, today almost always paid for by a sponsor.
The same attendee pays again for a keepsake of the event. Near-zero marginal cost.
Sold to people who are not in the venue, without the capacity limit.
How to read it: the best margins are in «After». The buyer is already identified (they have a ticket, a bib number or a listening history), and the content comes from the event itself, with no separate production. It is also the least developed phase in concerts and pro sport.
We found no active case between 2024 and 2026 at Spanish festivals (Primavera Sound, Sónar, Mad Cool) where fans could buy that night's recording with a QR code. The format exists on nugs.net, but mostly with English-speaking artists.
There are partial precedents (15 Seconds of Fame with the Detroit Tigers, or Fancam with photos), but no established company sends each attendee their own video from the stadium cameras. AI apps that simulate it are circulating, which suggests there is demand.
Bloomberg reported a Spotify Music Pro plan (up to $5.99 a month) that has never launched. Hypebot argues that «the superfan subscription bubble has burst» and that the value has shifted to ticket access inside the Premium subscription (Reserved by Spotify).
Marathons, IRONMAN, padel and youth soccer already sell each participant images of their own moment. In a stadium or at a concert, almost nobody sells attendees «their» goal or «their» song.
How it was done. Four areas were analyzed: music recordings and livestreams; sports broadcasting and content; sports collectibles, tokens and gaming; and new products on the market. The information comes from public sources up to September 10, 2026, and every case links to the source of its main figure.
Verification level. Figures come from specialist outlets (Billboard, Variety, Music Business Worldwide, SportsPro, Sportico, CNBC) and official releases. The atlas is meant to show the market as a whole: before quoting a specific figure, check the linked source. Cases whose status or figure could not be confirmed carry the «to verify» tag.
Data still to confirm. Current nugs.net pricing and ownership; FIFA Right-to-Buy prices and resale values; Kalshi and Polymarket sports volumes; EA SPORTS FC Ultimate Team revenue; digital products at Sónar, Mad Cool, ACB or the Mutua Madrid Open; current status of LaLiga Golazos, Beyond LIVE, AmazeVR, Royal.io and Bandsintown Plus; the official Fantasy Premier League team count. For ABBA Voyage, the dollar conversion differs by outlet ($113M or $140M); the pound figure is used here.
Review of September 10, 2026. All 132 cases and the narrative claims were re-checked one by one. Corrections covered changed statuses (Elvis Evolution and LaLiga+ closed, Glastonbury paused in 2026, Napster turned into an AI company, Quarterback renewed), dates (Primavera Sound with Amazon since 2022, Ligue 1+ reaching one million in its first month), figures (Fantasy Premier League, Sphere Entertainment, the $ARG fan token) and sources that did not support their figure. Anything that could not be confirmed carries the «to verify» tag.
Update of September 15, 2026. Corrections to the name of Reserved by Spotify, Veeps' current price, the Sphere figure (now for a specific product rather than the whole company) and the description of Barça Vision.
Cases without a figure. Many cases have no public figure that can be verified. They are included anyway because they illustrate a product model.